Mediatek Vs. Qualcomm For Automotive Infotainment And Connectivity Solutions.

Mediatek Vs. Qualcomm For Automotive Infotainment And Connectivity Solutions. – MediaTek is working with Nvidia to develop chips. The two companies are working closely together to introduce “a complete range of in-car intelligence solutions” for next-generation, always-connected vehicles. The plans were announced earlier this week during Computex 2023.

MediaTek Dimensity Auto will use Nvidia’s GPU and AI solutions, and ADAS (Advanced Driver Assistance Systems). The American chip company also lends its Drive OS, Drive IX, CUDA and Tensor RT technologies to the automotive industry. These technologies include imaging, AI processing, and chip safety and security functions.

Mediatek Vs. Qualcomm For Automotive Infotainment And Connectivity Solutions.

MediaTek’s upcoming Automotive Processors will feature C2C, an interconnect system that connects CPUs, GPUs, and SoCs for seamless cross-communication. The chip processes data from the car’s various sensors and cameras and provides the driver with relevant information via the infotainment system and driver assistance display. The Taiwanese company will also support built-in 5G cellular connectivity, Bluetooth and Wi-Fi.

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“The combination of MediaTek’s industry-leading system-on-chip and Nvidia’s GPU and AI software technologies enables a new user experience, improved safety and new integrated functions in all vehicle segments, from luxury to entry-level,” said the head of Nvidia. founder Jensen Huang (by). The companies plan to start production of the MediaTek Dimensity Auto platform in 2026 and launch it in 2027.

MediaTek is up against many well-known players in the automotive industry. These include rival semiconductor makers Samsung and Qualcomm. These companies already compete in a number of areas, including chips for mobile phones, tablets, wearables and TVs, although Samsung has in-house manufacturers of these chips. Samsung’s Exynos Auto and Qualcomm’s Snapdragon Auto product line provide a complete automotive solution for always-connected vehicles. It remains to be seen what MediaTek’s entry will bring in this industry.

The collaboration between MediaTek and Nvidia cannot be limited to the automotive industry. It has been reported that the two companies are working together to develop a brain-based computer optimized for premium or high-end notebooks. MediaTek also plans to integrate Nvidia GPUs into its flagship smartphone processors.

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However, this last plan will not be possible this year. MediaTek has already confirmed that its next flagship SoC will use the latest ARM technology. The new solution, probably named Dimensity 9300, will arrive later this year with Cortex-X4, Cortex-A720 and Cortex-A520 CPU cores, as well as the Immortalis-G720 GPU. It competes with Qualcomm’s next-generation Snapdragon 8 Gen 3. The manufacturing semiconductor market has heated up in the past few years and we’ve seen Qualcomm and Nvidia enter the market to compete with legacy companies like Infineon, NXP. , Renesas, STMicro and TI. Much of this is due to Tesla’s introduction of a software-defined vehicle, and the lack of use for traditional automotive OEMs. After all, in the first quarter of 2023, the Tesla Model Y is the best-selling vehicle in the world.

While this market development is taking place, MediaTek has also found its way into the automotive market, mainly through its expertise in wireless communication, enabling telematics and connectivity systems. However, MediaTek recently announced that it is expanding its reach in the automotive industry to enable digital cockpit and infotainment applications, both through its own SoCs and through partnerships with established driver assistance systems (ADAS). However, I don’t think anyone expected that MediaTek will announce a deep partnership with Nvidia, in which the companies will share IP and software, as well as the integration of SoCs. This partnership could help Nvidia grow its own business while also launching MediaTek’s new Dimensity Auto product line.

At Computex, MediaTek CEO Rick Tsai appeared on stage with Nvidia CEO Jen-Hsun Huang to announce what Tsai called “a special partnership with NVIDIA.” This partnership combines MediaTek’s expertise in building vendor and custom SoCs with Nvidia’s expertise in GPU computing and proprietary artificial intelligence software to create a single integrated solution. MediaTek’s Dimensity Auto business develops automotive SoCs that integrate Nvidia GPU chiplets into modular designs.

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Neither MediaTek nor Nvidia has been entirely clear about how this partnership will work, but it’s clear that Nvidia is expanding the automotive business beyond its own SoCs. Nvidia says the chiplets will be connected via high-speed connectivity technology, which is believed to be from Nvidia and includes Nvidia IP such as NVLink.

In addition to Nvidia GPU chiplets and interconnects, MediaTek also runs Nvidia’s Drive OS, Drive IX, CUDA and TensorRT software on co-developed SoCs. The companies say the solutions will support connected data, home comfort and safety features, and provide automotive OEMs and car manufacturers with more options on the Nvidia Drive platform. In addition, the new partnership will enable MediaTek’s connectivity solutions, including 5G, vehicle-to-everything (V2X) and Wi-Fi, in areas where Nvidia cannot work alone. Also, it usually helps to create a better platform that combines the strengths of the two companies. Combining MediaTek Dimensity Auto SoCs with Nvidia ADAS solutions provides a more competitive alternative to companies like Qualcomm.

Chips developed under the partnership are expected to be available in 2026, and the equipment will be ready for cars in the 2027 model year. the end of 2023.

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Tesla’s software-defined vehicle has become the driving force (pun intended) behind the demand for advanced infotainment, digital cockpits, connectivity and ADAS capabilities in the automotive industry. For the longest time, Nvidia has positioned itself as a solution for automotive OEMs to compete with Tesla and gain many of Tesla’s opportunities. But Nvidia has lost some important aspects of this experience, including integration, and Nvidia’s manufacturing business is similar to Qualcomm, which provides a complete Snapdragon Digital chassis, including telematics, ADAS and digital cockpit.

As one indication of Nvidia’s poor performance in this area, its automotive revenue in the last quarter was up just $4 million from the previous quarter; those revenues have remained steady in the $200 million to $300 million range for the past four quarters. Meanwhile, Qualcomm’s automotive business has been a bright spot for the company, growing 58% in the first quarter of the fiscal year and maintaining a business of nearly $2 billion in the fiscal year, up from $1.3 billion in servant.

I believe the partnership between MediaTek and Nvidia will help both companies remain competitive in the automotive industry and provide more options for automotive OEMs and Tier 1 manufacturers who want to increase flexibility – switch to software defined vehicles. The rapid move to electric cars will accelerate this effort, but I think Nvidia’s reputation in AI, along with MediaTek’s expertise in integration and SoC design, will help the two companies together have a big impact in the automotive sector.

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