Mobile Industry’s Contributions To Wildlife Conservation And Environmental Monitoring. – All featured wildlife species or subspecies are listed as Critically Endangered on the IUCN Red List of Threatened Species – the world’s most comprehensive assessment of the global conservation status of plant and animal species. According to the criteria of the IUCN standard, critically endangered species are at very high risk of extinction in the wild.

The IUCN Red List assesses the conservation status and extinction risk of species on a global scale based on a set of quantitative criteria and drawing on the knowledge of experts from around the world. There are currently 2,150 critically endangered* wildlife species on the IUCN Red List, which includes terrestrial, freshwater and marine species. IUCN Red List species are periodically reassessed to reflect changes in extinction risk – species may continue to decline, while others may improve due to conservation efforts. Click here to learn more.

Mobile Industry’s Contributions To Wildlife Conservation And Environmental Monitoring.

*The wildlife referred to here are vertebrates (animals with a backbone), which include mammals, birds, reptiles, amphibians and fish.

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Through our longstanding Priceless brand, we connect with consumers through their interests, including sustainability issues such as tree planting and wildlife conservation.

It has the scale and systems to build coalitions and empower billions of people to help align with their passions and interests. We use our network and partnerships, including our important relationship with Conservation International, to educate, inspire and enable our consumers and partners to take action and play a critical role in global reforestation efforts and the protection of endangered wildlife.

Introducing Wildlife Impact Cards and deepening our relationship with Conservation International, one of the world’s leading conservation organizations, is an important part of our holistic approach to ensuring the prosperity and sustainability of the planet. While Wildlife Impact Cards are not part of the Priceless Planet Coalition’s 100 Million Tree Restoration efforts, these initiatives are considered complementary and generate donations tied to card distribution or use. Donations support Conservation International in protecting and restoring wildlife habitats worldwide, including 40 million hectares of landscape and 4.5 square kilometers of seascape in priority areas by 2030.

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The expiration date on the card correlates with the animal’s probable extinction date to raise awareness that critically endangered species and more than 2,000 other animals are lost forever. The introduction of Wildlife Impact Cards and the expanded partnership with Conservation International is a step towards a more hopeful future for these wild species and their habitats.

All donations go to Conservation International to support their efforts to protect and conserve wildlife habitats, including critically endangered species. The animals on the cards represent thousands of critically endangered species across the planet. Consumers are invited to purchase a card and use the Donate platform to donate to Conservation International and support their efforts to preserve habitat for wildlife and critically endangered species.

The card is available now in the US as a virtual prepaid gift card and later this summer as a physical card made from eco-friendly materials.

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Yes. When a customer buys a card, a virtual card can be sent to their mobile phone via email or SMS. They plan to send physical cards to physical addresses this summer. Singapore, 8 June 2022 – The National Parks Authority of Singapore (NParks), Microsoft and Conservation International have announced the launch of Fin Finder, Asia’s first mobile app that uses artificial intelligence (AI) technology to visually identify illegally traded shark and ray species. .

Through a tripartite collaboration, this mobile app was created by the Singapore-led Conservation International team in consultation with NParks with the support of the Microsoft AI for Earth program. This app will be used by officers of the National Parks Authority of Singapore to combat illegal wildlife trade.

Convention on International Trade in Endangered Species of Wild Fauna and Flora (CITES) II. according to its appendix [1], there are about 1,000 species of sharks and rays in the world, of which more than 30 species are listed in CITES II. in its appendix. regulated trade. In Singapore, between 2012 and 2020, more than 160,000 kilograms of CITES-listed shark and ray fins entered its borders [2]. The current procedure requires officials to collect fins from each shipment for DNA testing to determine the species. This takes an average of one week.

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In Singapore, between 2012 and 2020, more than 160,000 kilograms of CITES-listed shark and ray fins entered its borders. (Photo: Microsoft, Conservation International and Singapore National Parks Board)

Fin Finder optimizes this process by allowing officers to take photos of fins, which the app’s AI-based algorithm compares to a database of over 15,000 shark and ray fin images. Running on Microsoft Azure, the AI-powered application provides fast and accurate on-the-spot visual identification of shark and ray species in seconds and empowers officers to immediately flag suspicious fin shipments for further DNA testing to stop the illegal shark trade. and jet floats.

Dhanushri Munasinghe, Project Coordinator at Conservation International Singapore, said: “Sharks and rays play an important role in sustaining marine ecosystems by sustaining other fish populations. If these are lost from the ocean, it will have devastating consequences for the health of the oceans, affecting us and our food security. As one of the largest transshipment centers in the world, Singapore is well positioned to combat the illegal wildlife trade. Conservation International, supported by Microsoft and other partners, is delighted to support Singapore and the National Parks Authority of Singapore in conservation with the creation of Fin Finder.”

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Dr Adrian Loo, NParks Wildlife Management Group Director, said: “When wildlife is traded illegally, the consequences have far-reaching effects on many ecosystems, economies and communities around the world. In creating Fin Finder, we can use advanced technology to strengthen CITES-compliant enforcement of illegal trade in sharks and rays, and improve Singapore’s ability to conserve valuable biodiversity. The collaboration with Microsoft and Conservation International also reinforces the importance of collective efforts between the public and private sectors in the fight against illegal wildlife trade.”

CITES Secretary-General Ivonne Higuero said: “The first step in ensuring that international trade complies with CITES regulations is to go through the sometimes difficult process of identifying species in trade. Fin Finder is a welcome and innovative addition to fin identification and complements other tools such as iSharkFin. It provides an easy-to-use tool for customs and law enforcement officials to help ensure international trade in CITES-listed species remains legal, traceable and sustainable.

In addition to identifying illegally traded shark fins and stingrays, officers from the National Parks Authority of Singapore also use Fin Finder as a single platform-based library of relevant shark and stingray species. The app also provides access to reference materials that can be used to validate CITES-approved permits or shipping documents. This feature is expected to reduce the time and effort required to inspect shipments, allowing officers to help stop the illegal wildlife trade more quickly.

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National Parks Authority of Singapore (NParks) surveillance pilots test the Fin Finder on shark fins to determine species ID and other valuable information that helps determine the legitimacy of traded specimens. (Photo: Microsoft, Conservation International and Singapore National Parks Board)

Fin Finder, a complex AI and cloud-based mobile application running on Microsoft Azure, was built in just nine months to meet pressing needs. The project is led by a Singapore-based team supported by a highly collaborative consortium of global experts in conservation and technology, with resources, data and voluntary contributions from Microsoft, Conservation International, Singapore National Parks Board, Sineurope Pte Ltd, the Foundation Home by Coastal. Natives and Wild Me.

Richard Koh, CTO of Microsoft Singapore shared, “Artificial intelligence can solve important environmental challenges. By bringing AI tools out of the lab and into the hands of experts in the field, we can accelerate new solutions for a better world. That’s why we’re proud to support Fin Finder, which protects global shark and ray populations and preserves our marine life. By conserving wildlife through technology, future generations can enjoy our natural world as we empower every person and organization on the planet to achieve more.”

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Fin Finder is Microsoft’s AI for Earth project, a global program that supports organizations using AI and cloud computing to solve critical environmental problems. The program is part of Microsoft’s AI for Good initiative, which aims to solve the world’s most challenging problems, from climate change to agriculture, biodiversity and water. To date, AI for Earth has provided 138 grants to communities and businesses worldwide in more than 45 countries. Many of the world’s most biodiverse regions are located in Africa, the poorest and second most populous continent; a continent facing extraordinary challenges. Africa is expected to quadruple its population by 2100 and experience increasingly severe climate change

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