The Appeal Of Mediatek’s Entry-level Processors Vs. Qualcomm’s Budget Chipsets. – Overall, it was a strong quarter for MediaTek, led by the smartphone segment. We forecast a weak second half of 2022 due to macroeconomic conditions, inventory corrections and a sluggish market in China. Additionally, high reliance on smartphones and slow diversification in the automotive and IoT industries (ARM-based PCs, XR, Enterprise, etc.) will negatively impact earnings in H2 2022.
According to Counterpoint Research’s Market Plus service, sales volume for the global premium smartphone market ($400 and above wholesale ASP) fell 8% during the quarter, but outperformed the global smartphone market. What, that’s down 10%. This is the eighth consecutive quarter that the premium market has outpaced global smartphone market growth.
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Apple continued to lead the premium market, surpassing the 60% share for the second quarter in a row. It was powered by the iPhone 13 series. The iPhone was the best-selling model globally every month since October 13, 2021. It was also the highest first-quarter share for Apple in the premium segment in Q1 2017.
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Samsung’s share in the segment has declined. This was mainly due to the delayed launch of the Galaxy S22 series compared to the launch of the S21 series in 2021. However, the S22 series performs well overall. The Galaxy S22 Ultra is the perfect combination of the S series and the Note series. It was the best-selling Android smartphone in the premium segment in Q1 2022.
OPPO was the third largest brand in the premium segment. OPPO was followed by Xiaomi and Vivo. China’s premium segment sales share has declined since 2021 for Xiaomi, OPPO and Vivo.
Foldables are slowly gaining traction, dominated by Samsung. The sales volume of folding parts increased by 184% year-on-year in the premium segment, albeit from a smaller base, capturing 3% of the total sales volume in the premium segment. More smartphone manufacturers are entering the foldable market segment, and as prices drop, foldables are likely to become more popular.
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Although the volume of sales in the premium segment has decreased year-on-year, its importance has increased, with almost three in 10 smartphones sold in the premium segment; Most of the first trimester. And cost of sales rose slightly (+0.5% YoY) due to the increase in average selling price (ASP). The premium segment alone accounted for nearly two-thirds of global smartphone value during the quarter, also achieving the highest share of value in the first quarter. It also shows the strategic importance of presence in the premium segment.
Global premium ($400 and above) share of total smartphone market by volume and value, Q1 2017 – Q1 2022
This revenue elasticity was driven by sales volume growth of 164% year-on-year in the Ultra Premium (US>$1000) price range, which became the largest contributor to the premium market, both in terms of sales volume, as well as value. It was the fastest growing price segment globally in China, Western Europe and North America.
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Volume growth in the ultra-premium segment was driven by Apple and Samsung. The iPhone 13 Pro Max and iPhone 13 Pro combined accounted for two-thirds of the sales volume in the ultra-premium price segment. This was driven by strong volume growth in the US, China and Western Europe. In China, sales in the >$1000 price segment grew 176% year-over-year in Q1 2022. This segment alone captured one-fifth of China’s smartphone market value during the quarter. Apple emerged as the biggest winner from Huawei’s decline in the premium market. There is still potential in China’s premium market, and this will be driven by upgrades, especially by users of Huawei’s large installed base.
In the future, we will see smartphone manufacturers trying to capture the share in the premium segment. With global inflation on the rise, the entry-level and lower price segments are likely to be hit hard. Only by increasing sales in the higher price bands will manufacturers be able to offset the resulting drop in revenue. While developed markets dominate sales in the premium market, this segment is also becoming important in emerging markets such as India and LATAM as consumers continue to upgrade.
Counterpoint Technology Market Research is a global research firm specializing in TMT (Technology, Media and Telecom) industry products. It serves large technology and financial companies with monthly reports, custom projects and detailed analysis of the mobile and technology markets. Its key analysts are experienced experts in the high-tech industry.
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Cookies can be set to identify you and determine your access privileges. Cookies are only identifiers. You can delete cookies from your hard drive. Poco has finally launched its latest entry-level smartphone in the Indian smartphone market. Poco C51 is the latest addition to Poco’s C series. Poco’s new release was long awaited and Poco users and fans are quite happy with it. They were eagerly waiting for the new launch of this affordable smartphone priced at Rs. 7,749 currently on Flipkart.
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The Poco C51 has finally seen the light of day and is said to be the successor to its best-selling set, the Poco C31. Poco C31 has sold more than 2,000,000 sets which makes it quite profitable for Poco and with this Poco definitely had to launch the successor of its Poco C31 model.
Responding to the demand for increased content consumption these days, it offers a fully immersive HD+ resolution display. Poco C51 is an entry-level smartphone that was launched in India on April 7, 2023, and its pre-order sales began on April 10, 2023. The phone is said to be powered by the MediaTek Helio G36 gaming processor. The MediaTek Helio G36 is known for its 50MP cameras, MediaTek HyperEngine 2.0 for entry-level gaming smartphones and a sharp 90Hz display.
The processor comes with a 12nm chipset and is known for offering entry-level gaming phones with a smooth and clear display, a large camera, MediaTek HyperEngine 2.0 Lite gaming technology and dual 4G global connectivity.
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Poco C51 has a 5000 mAh battery that helps to carry out daily activities like gaming and browsing throughout the day. Moreover, this phone includes a 10W charger in the package that supports fast charging and keeps you on your toes. A person can easily go about their day.
Amazing design that looks impressive and amazing in terms of design, one in Poco C51
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